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RealMedia - Logo animation

Case study


Logo animation


Realmedia, second oldest international web advertising broker, entrust the task to inspire some life into their logo.
Constraint: Communicate the company value of dynamism.
Use case: Animation for their self-promotion, brand awarness and pre sale presentations.


In addition to the very standart brief request - communicate the value of dynamism - we thought it would be a good add value to bring the concept of lateral thoughts, added of a touch of humour.
Our idea: Show Realmedia is always able to go out the tranditional path in order to better server their client.
Thus the logo try to go out of the screen, as RealMedia goes out its framework with their visions and offers.


Photoshop Quicktime and Amadeus