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Case Study

Safety  logo

Brand identity


We have been mandated the creation of a logotype for this new medical extranet tool.


Study and design of logo based on four directions which are all core values of the Safety product:
Serious – Safe – Dynamic – Positive
The realisation is based on a Serif typeface, reenforcing the "seriousness" and the "security" of Safety. The symbol is inspired by a lowercase "s", reshaped in order to introduce feeling of motion. In addition, the green colour produces a sense of confidence.

The final result is a balance between the conservative aspects, produced by the typeface, and a liberal side produced by the symbol. By playing with those contrasts, the logo succeed to harmoniously communicate the values of the product.


Study and design