Safety
Case Study
Brand identity
Mandate
We have been mandated the creation of a logotype for this new medical extranet tool.
Achievement
Study and design of logo based on four directions which are all core values of the Safety product:
Serious – Safe – Dynamic – Positive
The realisation is based on a Serif typeface, reenforcing the "seriousness" and the "security" of Safety. The symbol is inspired by a lowercase "s", reshaped in order to introduce feeling of motion. In addition, the green colour produces a sense of confidence.
The final result is a balance between the conservative aspects, produced by the typeface, and a liberal side produced by the symbol. By playing with those contrasts, the logo succeed to harmoniously communicate the values of the product.
Serious – Safe – Dynamic – Positive
The realisation is based on a Serif typeface, reenforcing the "seriousness" and the "security" of Safety. The symbol is inspired by a lowercase "s", reshaped in order to introduce feeling of motion. In addition, the green colour produces a sense of confidence.
The final result is a balance between the conservative aspects, produced by the typeface, and a liberal side produced by the symbol. By playing with those contrasts, the logo succeed to harmoniously communicate the values of the product.
Roles
Study and design
Tags: