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Marlboro 3D immersion

Case study

3D Immersion - Philip Morris marlboro

Promotional games


Meet the primary objectives of our marketing concept for the MAT: Solution to be technologically innovative, fun and easy to access.
« View project MAT explained


Setting up a game of skill in virtual reality. The player is immersed in a setting of rivers, installed aboard a kayak, controlled by oars. He must avoid obstacles while walking down the river as quickly as possible. The kayaker is competing with other players. Whoever has not sunk and gone as far and as quickly as possible is winning.
This game is part of a mobile promotion unit in which evolves a set of interactive experiences varied.


Very entertaining game for spectators.