Marlboro Adventure Team presentation toolkit
Case Study
Rich Media Content Toolkit
The Challenge
Share and sell Philipe Morris MAT's best ideas and practices accross their worldwide offices.
« See MAT explained
« See MAT explained
The Solution
We've developped a Rich Media Content Presentation Toolkit allowing to show and explain the MAT core promotional concepts:
- what consumer animations were successfully implemented
- how MAT is promoted locally
- how local initiatives were used to support them
- what highly visible POSM was placed
- what channel-specific deals were made
- etc.
Our Role
Concepts - Design - Development
Main features
- Fully dynamic content
- Designed to be used on lan / intranet / extranet
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