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Marlboro Adventure Team presentation toolkit

Case Study

Marlboro Adventure Team toolkit

Rich Media Content Toolkit

The Challenge

Share and sell Philipe Morris MAT's best ideas and practices accross their worldwide offices.
« See MAT explained

The Solution

We've developped a Rich Media Content Presentation Toolkit allowing to show and explain the MAT core promotional concepts:
  • what consumer animations were successfully implemented
  • how MAT is promoted locally
  • how local initiatives were used to support them
  • what highly visible POSM was placed
  • what channel-specific deals were made
  • etc.

Our Role

Concepts - Design - Development

Main features

  • Fully dynamic content
  • Designed to be used on lan / intranet / extranet