Marlboro Racing
Case Study
Promotional game
Challenge
Answer the main objectives of our marketing strategy for the MAT concept. The solutions having to be playful and very accessible.
« See the MAT project explained.
« See the MAT project explained.
Solution
Developement of promotional games, always playful and technologically innovative.
This is an example of a reflex game on interactive kiosk. Game build around video clips about the Ferrari-Marlboro F1 Team, made on purpose for the MAT concept. The contest beeing part of a promotional mobile unit, where the players can access to a variety of interactive experiences like a 3D virtual immersion or a climbing race... Players are invited to participated and win prices.
This is an example of a reflex game on interactive kiosk. Game build around video clips about the Ferrari-Marlboro F1 Team, made on purpose for the MAT concept. The contest beeing part of a promotional mobile unit, where the players can access to a variety of interactive experiences like a 3D virtual immersion or a climbing race... Players are invited to participated and win prices.
Roles
Concepts - Design - Developement
Technologies
According to the games need, Director, Flash, C++
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