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Marlboro Racing

Case Study

Promotional game for Marlboro Racing

Promotional game


Answer the main objectives of our marketing strategy for the MAT concept. The solutions having to be playful and very accessible.
« See the MAT project explained.


Developement of promotional games, always playful and technologically innovative.
This is an example of a reflex game on interactive kiosk. Game build around video clips about the Ferrari-Marlboro F1 Team, made on purpose for the MAT concept. The contest beeing part of a promotional mobile unit, where the players can access to a variety of interactive experiences like a 3D virtual immersion or a climbing race... Players are invited to participated and win prices.


Concepts - Design - Developement


According to the games need, Director, Flash, C++