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Serono - Movectro

Case study

Movectro Logo - Serono

Movectro branding


As part of our mandate Movectro network to design for the digital community on multiple sclerosis, we have been entrusted the creation of the visual identity for the new treatment, Movectro. This work has been entrusted by the company Rodanotech.


Creating a logo based on the characteristics of the raw product.
  • Alleviates symptoms of the disease
  • Light dose: 1x per year
With its visual curvaceous, the final execution gives a sense of familiarity and complicity. The effectiveness of the product is moved by the dynamism of the shape of V , its color, recalling the lightness of its dosage.
The logo is available in version patients and web doctors.